LIFTMASTER GARAGE BAND
The LiftMaster Garage Band program launched last year as a battle of the bands contest in the USA and Canada. It was designed to magnify LiftMaster’s brand through a unique music partnership that leverages the NASCAR sponsorship. Through developing this program, LiftMaster has been able to enhance customer awareness and build on the emotional connection musicians have with creating a band in their garages. Last year’s winner, Nashville Crush, was awarded the opportunity to perform on the main stage at Charlotte Motor Speedway as the opening act for ZZ Top leading into one of the largest races of the year, the Coca-Cola 600.
After a successful first year, the program was expanded from an 8-week contest to a 4-month long campaign. Narrowing it down from over 1700 bands to 16 finalists, the three online voting periods culminated in one winning act. Hillbilly Vegas, from Oklahoma! They were on-site at Charlotte Motor Speedway for their first performance since the new title; opening for pre-race entertainment, Lee Brice.
The consumers who voted for their favorite Garage Band were automatically entered for a chance to win an amazing prize pack: A trip to the NASCAR race at Charlotte Motor Speedway to watch the winning band’s performance.
Check back soon for 2017 LiftMaster Garage Band news!