When it came to deciding which garage door opener to use in their model homes, it was an easy choice for Ed Brown, Vice President of Construction for Arthur Rutenberg Homes, the Clearwater, Florida-based luxury homebuilder.

“It’s important to use a trusted and well-known brand,” said Brown. “That’s why we chose the top-of-the-line LiftMaster 8550W with built-in Wi-Fi^® in all our models. Our buyers are discriminating and brand-conscious, and they want the best. It makes sense for us to reflect that sentiment in our models, even in the garage, which is becoming a more important space in the home.”

Brown, who has a LiftMaster in his own home, also finds that if his sales people can demonstrate a product’s superior features, they are more likely to upgrade. “If I didn’t trust it in my own home, I wouldn’t install it in someone else’s,” stated Brown. “I love the quiet operation the LiftMaster belt drive garage door opener gives me, which is why we want to demonstrate it to home buyers in our models. With living space adjacent to the garage, the maintenance-free belt drive is superior to chain drive units which requires lubrication. Plus, it’s just so much quieter, and the ability to know your door is open or closed with the MyQ^® smartphone app gives our buyers comfort.”


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